Three European Footwear Brands Will Enter Chinese Market

A presentation meeting was held in China Hotel, where rebecasanver, tobe and DGS, three European high-end footwear brands, are about to land in China. More than 100 guests, including Zhang Zhifeng, chairman and art director of NE tiger, Chu Xiuqi, President of China department store business association, LV Weishun, President of Dashang group, and leaders of major shopping malls were present. Mr. Jose Sanchis, the chief designer of the three brands, visited the scene and granted the power of attorney to Qian Jinbo, chairman of Red Dragonfly Group.

These three brands are all created by the famous Spanish designer Jose Sanchis. "Rebeca Sanver is designed for successful, elegant and confident modern women. In Spain, it's the Royal shoes. Tobe is committed to providing women with comfortable and fashionable products. The new products in spring and summer of 2010 strive to express the concept of simpler and more attractive. Although DGS is a new European brand, its products closely follow the international cutting-edge trend, with a neutral and strong style, but it is fashionable and elegant.  ”

Many representatives of shopping malls are very excited about the arrival of these three brands in China. "The arrival of these three brands in China can not only bring the more fashionable and cutting-edge lifestyle of Europe to our consumers, but also work with fashion brands to make the life of consumers more wonderful, which is also the ultimate goal of the department store industry. Mr. Vicente, marketing general manager of Rebeca Sanver, said that in some high-end fashion consumption places, such as Lafayette in Paris, Seibu in Tokyo and eicorte INGI é s in Spain, the brand has achieved good results.

It has been revealed that the channel work of the three major brands is under intensive preparation, and Chinese consumers are expected to see their presence in major shopping malls across the country in March 2010.