"Colorful And Graphic" Identified As The List Of Well-Known Trademarks In China

Recently, the reporter was informed that the Trademark Office of the State Administration for Industry and Commerce announced that a number of well-known trademarks in China were listed in the list of "colorful and graphic" trademarks held by Guangdong colorful Limited by Share Ltd (hereinafter referred to as "Choi Yan shares").

"The trademark of" Choi Yan and map "has won great economic benefits, brand honor and value added of intangible assets after obtaining the well-known trademarks in China, and the intensity of protection by law will also increase.

Qiu Dehou, chairman of Guangdong color Limited by Share Ltd's shareholders' meeting, said happily.

Covering more than 10 industries

Hi tech products

According to the briefing, Choi Yan shares were founded in 1958.

After more than 50 years of unremitting efforts, Choi Yan shares has now developed into a diversified industrial enterprise integrating research, development, production and marketing. It is the largest fiber masterbatch manufacturer in the country recognized by the relevant departments of the State Council.

In recent years, Choi Yan shares have accelerated the pace of low-cost expansion, and 10 enterprises, such as mergers, acquisitions, leasing and holding, have realized diversification and rolling development.

At present, under the jurisdiction of Cai Yan shares, there are more than 10 business divisions, including masterbatch, aramid, elastic fabric and so on, with "colorful" trademark as the leading brand.

Industry covers the production and sales industry of more than 10 high-tech products, including masterbatch, aramid, elastic fabric, polyester, silicone materials, powder coatings, paint and silk.

"Choi Yan shares have always attached importance to technological pformation and equipment innovation. Since the pfer of production in 1986, the investment in technological pformation funds has averaged 10% of the total annual output value."

Qiu Dehou said that Choi Yan shares have set up an enterprise technology center and an enterprise postdoctoral research station. It has nearly 1000 research teams composed of doctoral tutors, doctors, returned students, postgraduates, and first class key university graduates. The proportion of technical staff in the company is 1:4, forming a virtuous cycle of "developing one generation, developing one generation and producing one generation".

Over the past 3 years, the share of new technology and new products has been maintained at over 45%.

Attach importance to independent brand

Establishment and development

"Choi Yan shares have always attached great importance to the establishment and development of independent brands."

Qiu Dehou said.

According to the introduction, the "colourful and graphic" trademark was first registered in the 28 category of international classification as early as November 10, 1986. In November 1996, it was approved for renewal and registration in the second category of international classification of goods.

In order to adapt to the diversified development needs of enterprises, and effectively protect their own brands, and safeguard the legitimate rights and interests of exclusive rights of trademarks, Choi Yan shares has commissioned Guangdong Zhuo Cheng Trademark Agency Co., Ltd. to apply for registration of the trademark to the Trademark Office of the State Administration for Industry and Commerce and obtain exclusive rights.

In order to meet the needs of internationalization and export, Choi Yan shares has commissioned the Guangdong Zhuo Cheng trademark agency limited to apply for the registration of "colorful and graphic" trademarks to the Intellectual Property Department of Hongkong and Macao and obtain the exclusive right.

It is reported that since the registration of "colorful and graphic" trademark in 1986, Cai Yan has widely used "colourful and graphic" trademarks in the office premises, advertising venues and product packaging of Choi yen shares.

All along, Choi Yan shares always adhere to good product quality and perfect after-sales service, obtain various sales channels and a large number of end customers' recognition.

The products marked by "colourful and graphic" trademarks sell well all over the country, and become the preferred products of all kinds of textile and chemical fiber industrial enterprises in the procurement of materials.

"Colourful and graphic" trademark has a high reputation and popularity in the market, especially in the textile and chemical fiber industry. More than 600 chemical fiber and textile enterprises in China have become long-term customers of Guangdong color Limited by Share Ltd.

Qiu Dehou was very pleased with the market recognition of "colorful" products.

The market performance of "colourful and graphic" trademarks has been recognized by the society and affirmed by the government departments.

In 2004, the trademark "Choi Yan and map" was identified as "the famous trademark of Guangdong province". The product marked by the trademark, the coloring masterbatch in 1997 was awarded the famous brand product of Guangdong Province, the white paper masterbatch was awarded the national science and technology achievement award, and the polyamide bulk yarn series color masterbatch was awarded the excellent new product of Guangdong province.

In the past few years, an unregistered enterprise in Jiangmen had unauthorized use of the "colourful and graphic" trademark, which seriously infringed upon the legitimate rights and interests of the "colourful and graphic" trademark.

In January 20, 2008, Sai Yan shares entrusted Guangdong Zhuo Cheng Trademark Agency Co., Ltd. to the State Administration for Industry and Commerce Trademark Office to submit an application to identify the "colourful and graphic" trademarks as well-known trademarks in China, in order to promote better development of enterprises.

Recently, the Trademark Office of the State Administration for Industry and Commerce announced that the trademark "Choi Yan and map" is a well-known trademark in China.