Lafuma Group 2014 Revenue Decline In The First Half Of Fiscal Year

< p > > the world's < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > a target= "_blank" href= "_blank" > shoes "< hat > net" Xiaobian introduced to everyone is "fall" not only the group's first half fiscal year income slide 11.2%.

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At the end of July, the French Lafuma group released its first half financial results. As expected, the group failed to get rid of the decline in sales revenue. As of June 30, 2014, sales revenue fell by 11.2 percentage points compared with the same period last year, down 10.2 percentage points from the fixed exchange rate to 85 million 500 thousand euros compared with June 30, 2014.

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< p > calculated by the Ministry of business, the "mountain outdoor" part (Lafuma, Millet and EIDER) revenue fell 16.5 percentage points to 42 million 700 thousand euros (14.8 percentage points down at fixed exchange rate); Lafuma brand camping furniture became the only bright spot of the group, sales revenue rose 4.6 percentage points (fixed 4.9 percentage point) to 27 million euros over the past 6 months, while the sales of the plate part (Oxbow) was the worst, decreasing 18.6 percentage points to 15 million 800 thousand euros compared with the same period last year.

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< p > French local a href= "//www.sjfzxm.com/news/index_s.asp" > market < /a > became the worst performing group of Lafuma group in the first half of fiscal year 2014, compared with the first half of 2013, slipped 13.7 percentage points to 47 million 600 thousand euros; international market sales also decreased significantly, compared with the same period last year, 8 percentage points reduced to 37 million 900 thousand euros.

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< p > for the declining sales performance in the first half of the year, the group said it was a "planned" revenue cut for improving profits.

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< p > "revenue reduction is a part of the whole group strategy. It is aimed at developing distribution channels and improving profits.

In the context of shrinking business but more profitable, the relocation of sales, operational improvement and cost reduction measures will contribute to the gradual improvement of operational performance this year ".

Lafuma hopes that the operating figures will improve in the second half of the year.

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At the end of P > 2013, the Calida group of Switzerland, known as "a href=" //www.sjfzxm.com/news/index_f.asp "underwear" /a "and" home clothes manufacturer and seller ", increased its shareholding ratio from Lafuma to 50.6% at the cost of 35 million euros ($47 million), becoming the largest shareholder of the group.

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