Semir Said Mergers And Acquisitions To Push High-End Business To Seek Pformation

Less than P, last year's failure to acquire GXG in big hands did not affect Semir's high-end ambitions.

A few days ago, Qiu Jianqiang, vice chairman of Semir, said in an interview with reporters that the company had a lot of projects to talk about in terms of mergers and acquisitions of high-end clothing brands.

In the view of the industry, Semir has been forced to move forward in the middle and high end, and this series of actions may cause pressure on the enterprise capital chain.

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< p > during the "a href=" //www.sjfzxm.com/news/index_c.asp "ZOJE Tenth China clothing brand annual award < /a" awards ceremony, a href= "//www.sjfzxm.com/news/index_c.asp" > Qiu strong "/a" told reporters that Semir will also vigorously promote the development of high-end business through mergers and acquisitions this year.

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< p > "the company has been implementing a multi brand development strategy, and this year it will be implemented through M & A, agency and investment."

Qiu Jianqiang said.

But with regard to the specific information about the project, he said, "because of the relevant rules, we can not disclose it now."

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< p > in fact, in 2013, Semir's expansion in the middle and high-end layout was already fierce.

Last June, Semir announced the purchase of a 71% stake in GXG, a famous mid - end brand, Ningbo zhe Mu sang Holdings Limited. If completed, it will be the largest paction to date in the acquisition of Chinese traditional clothing brands.

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< p > however, it is surprising that at the beginning of this year, the purchase of "a href=" //www.sjfzxm.com/news/index_c.asp "Zhong Zai Shang" /a "equity" was eventually terminated due to "failure to reach agreement on the specific terms of the equity pfer agreement". The industry analysts believe that Semir's own financial problems and slow development in 2012 or 2013 are the main reasons for the failure of the paction.

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< p > Semir's frequent overweight action at the middle and high end is a forced action under the multiple pressures of product structure and performance.

"Now that consumers are becoming more rational, Semir is facing the challenges of product aging and so on. The single product is the biggest weakness."

One industry insider said so.

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< p > related links: < /p >

< p > 13 years, Semir channel integration and optimization laid the foundation for stable development in 14 years.

In the past 13 years, Semir brand went to stock, product line adjustment and channel pformation.

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< p > from the perspective of channel optimization, as of the end of last year, Semir brand owned 4029 stores and closed 390 stores. Among them, except for the expiration of the lease and the change of location, the closure of stores was mainly based on poor quality stores.

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< p > despite the channel integration, the income of the franchise side was slightly affected, down 5.70% compared with the same period last year, but profitability has been restored to some extent, and has laid a solid foundation for this year's steady development.

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< p > children's wear has a good momentum of development. The continuous development of multi brand strategy is still the highlight of the development in the past 14 years.

In the 13 years, children's clothing business continued to expand rapidly and the area increased.

At the same time, in order to give full play to the brand integration advantages of children's clothing, the company also launched the mini Barra and Mondo brand and tried to develop the integrated store mode with the existing Bala brand, and sold the domestic children's clothing sales from a single sales clothing list to a one-stop shopping experience.

In the next 2 to 3 years, children's clothing business will increase by 20% annually.

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< p > children's clothing business in the future will be in the growth stage of extension and extension.

By virtue of Barra's scale advantage, the extension of mini Barra and dream dodo two brands on the age level will enable children's clothing business to have the next foundation for shopping center development.

In addition, this year's introduction of dream and mini Bara brand will accelerate the pace of further opening up (two brands are expected to open 80-100 stores this year), so it is expected that this year's children's clothing business is still the main driving force to increase revenue growth.

In addition, the company plans to set foot in the field of children's education, film related animation and film and television works, serve the children's education market, and invest in the construction of the more than 40 thousand square meter children's Industrial Park, dream town, in Wenzhou, trying to integrate children's early education, professional experience and clothing, playthings and other products.

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