Nike+ Play Big Data Marketing

The statistics released by University of Oxford and iBM at the beginning of this year show that 28% of the global enterprises have begun to carry out the practice of big data. < p >

In China, 1/4 of enterprises are actively investing in big data business, and China has become a representative big data practice market.

With the advent of the cloud age, big data has attracted more and more attention.

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > big data < /a > or huge amounts of data. It means that the amount of data involved is too large to be retrieved, managed and processed within a reasonable time through the current mainstream software tools, and has been sorted out as information to help business decisions.

Big data is described as the next generation of important natural resources that are comparable to steam, electricity and oil.

Some people regard big data as the foundation of the future competitive advantage of enterprises, and it will change the way of decision making, value creation and value realization.

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Nike, the world's sports giant Nike, whose main p href= //www.sjfzxm.com/news/index_c.asp is less than /a, has undoubtedly seen this trend, and has used large data as support for product services in new sports products such as bracelets.

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< p > "if we only regard the newly promoted < a href=" //www.sjfzxm.com/news/index_c.asp > nike+ < /a > as the upgrading of the performance of sports shoes, we will underestimate the value of nike+ greatly. "

Huang Xiangyan, director of public relations in Nike Greater China, said: "the core value of nike+ lies in the huge online community constructed. Its biggest function is social networking.

For example, when your running status is updated to nike+ accounts, friends can comment and click on a clapping button, so you can listen to the clapping of your friends in the music while you are running, and have a special voice to help you in the final sprint.

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< p > with the runners continuing to upload their own running routes, Nike also has a database of the best running routes in major cities.

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< p > at present, social application has many market segments, such as social networking + recruitment, social networking + e-commerce, social networking and interest, while sharing sports data means sharing privacy. Nike+ has opened another market segment for social applications.

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< p > from a marketing point of view, it belongs to the category of big data marketing. Nike does not want consumers to throw away a pair of shoes. Its purpose is to establish a more solid relationship with consumers, not only to make the target group use their products, but also to get feedback and increase the added value.

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< p > but we should also see that with the extensive promotion of big data, reducing the cost of big data analysis, simplifying the deployment difficulty and improving the speed of analysis become the primary concern of more and more enterprises.

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< p > innovative big data technology and solutions can realize data mining and analysis quickly, help enterprises drive the value of big data, deepen customer relationship, avoid risks and fraud, and enhance business performance.

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