Electronic Commerce: The Future Is Not A Dream.

In the first half of this year, the scale of China's online retail market reached 213 billion 300 million yuan, an increase of 103% over the same period last year.

In fact, with the popularity of the Internet, the gradual maturity of the Internet environment and the change of consumers' shopping habits, the traditional enterprises' cognition of e-business is also undergoing changes.

More and more traditional enterprises have realized that e-commerce represents not only a new channel and new business mode, but also reshaping the competitiveness of enterprises in the future.

What opportunities and challenges are facing the development of e-commerce in China? Who will be the core power of China's e-commerce?

Traditional retailers: no choice

Wang Zhimin, chairman of Bao Dao glasses Co. Ltd., believes that the brand value of traditional brand dealers or retail businesses for decades and hundreds of years seems to be undermining and subverting by e-commerce.

Because the current rules of the game seem to be the traditional retailers' efforts to build retail value online, and the only thing retailers do is to lower prices.

"Is this the game we want to play? I can tell you very seriously now that you have no choice."

In Wang Zhimin's view, traditional retailers must start pferring to retail outlets.

One is the cost pressure.

With the soaring prices of commercial real estate and the rising cost of human resources, traditional retail formats that rely on offline stores are bound to face challenges.

Another main reason is that the consumption habits of the younger generation are changing. If there is no pition to e-commerce, there will be new subversion to replace the existing market.

Wang Zhimin shared the same view as Wang Zhuo, deputy general manager of Shanghai Jahwa Abt Associates Inc.

Why do traditional enterprises have to do e-commerce? In fact, they have to meet the needs of consumers.

Because consumers already have online shopping needs and habits, and even to the "fault" or this "addiction" state.

But in the short term, the traditional enterprises will not regard them as the mainstay of the business. At present, they are still in the stage of taking advantage of the situation and guiding some people to spend on the Internet.

In fact, with the 1980s and 1990s entering the stage of history, they are becoming consumers.

The so-called "netizen" is that Internet has become the lifestyle of these consumers. They are used to collecting information and making friends and chatting on the Internet.

Compared with real life, they are more likely to form "communities" in the network and enjoy sharing information with others. This is called "villagers".

Consumers are also "Diao people", that is, evolutionary consumers. As opinion leaders, they can easily influence a group of people.

It is precisely because the characteristics of consumers are changing. Therefore, traditional retailers are required to attach importance to e-commerce and consider the new generation of consumers with a new perspective.

Xu Youhong, partner of Accenture (China) Limited and general manager of Greater China retail, believes that traditional enterprises do e-commerce to meet different needs of different consumers.

Moreover, compared with traditional sales mode, e-commerce can provide enterprises not only consumers' purchasing data, but also consumers' data without buying behavior.

Mining and analyzing this part of data will create new competitive power for enterprises.

Wang Zhimin predicts that in the next 10 years, fewer people will be buying through traditional retailing.

If the reform plan is not completed within 10 years, the traditional retailers will face great challenges.

Because the share of Internet sales will only increase.

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Electronic Commerce: the future is not a dream.

Zhang Peng, editor in chief of business value magazine, thinks that the development of electronic commerce in China has gone through three stages.

The first stage is

Huang Jin, co-founder of the show network, said that this year or next year is the time for traditional enterprises to enter the network on a large scale.

Traditional enterprises must dare to do e-commerce and must do it.

E-commerce brings the chance of subversion of the entire value chain, which is certainly a good thing for the industry.

At present, there is a low price competition in the field of e-commerce, because consumers' trust in e-commerce is not as good as that of traditional brands and retailers. But because of this, high-quality enterprises are more likely to stand out.

However, as Wang Zhimin said, the most important problem faced by traditional brand dealers and retailers when they expand their network channels is: pferring sales to the network, does it mean giving up the brand value created by 10 years or 20 years? Because at present, the mode and tradition of e-commerce are still free or discounted.

This characteristic makes the traditional retailers in the network operation, considering profits and channels, the internal conflict is huge.

Therefore, when the traditional retailer develops the network channel, it needs to be "innovation" from the internal.

The e-commerce process of Li Ning Co is actually started from the "e-business".

After several years of trial, Lining also has a deeper understanding of e-commerce.

Lin Lin, director of the e-commerce Department of Lining Agel Ecommerce Ltd, Shanghai, looks at the concept of e-business will further expand. It will not only stay at the computer, but also cross the terminal e-commerce. It will also merge with offline channels.

At the same time, Liu Tongyou, vice president of good boy group, also said that at present, e-commerce is mostly functional consumption, so the biggest selling product is standardized products.

In fact, e-commerce and offline sales, consumers pursue cheap goods, advertising in place, place friendly, easy to buy goods, these characteristics of the network and the Internet is no different.

In the future, e-commerce will certainly upgrade from the current functional consumption to diversified consumption, but this is a process and needs to be cultivated slowly.

Whose future?

In the future, who will be the core force in the field of electronic commerce? Is it the alligator from the traditional retailing industry or the pure Internet Co? Is the competition between the two parties in the future a competition or cooperation? In the view of Ye Haifeng, chairman and CEO of the wheat bag company, the trend of traditional enterprises entering e-commerce is certain, but whether it will compete with the e-commerce companies coming from the Internet can not be simply concluded.

Ye Haifeng said that if traditional enterprises have the awareness of e-commerce, it will be very valuable for platform enterprises like new eggs and Taobao.

Because if the traditional enterprise's e-commerce consciousness is enhanced, more energy will be invested to develop products that are suitable for network sales, which will be a very good opportunity for today's vertical e-commerce enterprises.

Because most of the products sold on the Internet still come from traditional channels, more often than not, the Internet is used to clean up stocks or flick the goods.